The Demand Planning Academy of the Institute of Supply Chain Management has designed a program in demand Planning, Forecasting,and Integrated Business Planning
The supply chain is a complex system driven by geography, product proliferation and multipe channels. Sensing demand and arriving at  a consensus on the demand numbers are still a challenge to most firms. Firms are also confused about the demand planning process. They are unclear on how to move forward. This masterclass retreat explores the four pillars of demand planning, and executive S&OP. It then introduces the concept of Integrated Business Planning, and and prepares a roadmap for firms to embark on a robust IBP process.
This program for senior managers will look at building a vibrant IBP process in the organization and identify the basic tenets for success.

Who Should Attend

CMO/ CSCO/ Demand Planning Professionals/ CFO/ COO/ Head of Sales/ Product Managers/ Marketing Managers/ Business Development Professionals/ Business Managers/ Corporate Planners/ Market Researchers/ Utility Forecasters/ Analytics Professionals will find this masterclass very useful.

Learning objectives

  • How to plan and optimize operations in changing business environment
  • How to use historical performance as the realistic basis for forward projections
  • How to integrate operational and financial factors into a demand plan
  • The importance of the IBP, its inputs, and how to tackle the real issues in the company

Course Content

  • Understanding the four pillars of demand planning
  • Understanding the constraints for a robust demand planning process
  • The main building blocks for creating an effective IBP
  • Transition from S&OP 
  • How to create functional alignment and create a single business plan
  • Putting in place a governance and review mechanism


Dr. Rakesh Paras Singh is the Chairman and Dean of ISCM Demand Planning Academy, Mumbai. He is a global thought leader, author, researcher and consltant. He is Phd in Demand Planning. He has done tranning and consulting with various corporates like: Larsen and Toubro, Syngenta, Unilever, P & G, Damco, Agility, Cipla,Nivea, Godrej, Fiat, Pfizer, Mahindra Vehicle, and many others in the area of Demand Planning and Supply Chain



Radisson Hotel, Mumbai

Masterclass Fee

The Fee For the Masterclass is Rs. 20,000 Plus 18% GST

Payment Details

Bank Details for NEFT / Cheque deposit

Bank Account Title : Institute of Supply Chain and Management Pvt. Ltd.
Bank Name & Branch      :  Bank of Baroda, Sundernagar, Malad (W)
Branch A/c Type : Current
Account No. : 35020200000131
RTGS/NEFT IFSC Code :  BARB0SUNGOR (fifth character from left is zero)

Contact for More details

Jesal Tanna | +91 8369646846 |
Sanjay  Gupta | +91 8446942500 |
Sanjay Pal | +91 7666438880 |

Institute of Supply Chain and Managment Pvt. Ltd.
D 204, Riddhi Siddhi Complex, Prem Nagar,
Near BMC School, Off S. V. Road, Goregaon (West), Mumbai – 400062, Ph.:022 28742227/6757/7808